![]() Why: Avoid competing in the same auction with identical keywords because it could increase your cost-per-click. Tip: Make account backups on a regular basis and before big account updates Find Duplicate Keywords How: Top navigation menu → File → Export Backup (AEA) → then select “Export whole account…” or “Export selected campaigns and ad groups…” Why: Keep backup copy of the account for restore if necessary Export a list of your keywords on a regular basis to keep tracking of Quality Score changes. Tip: AdWords interface shows real-time Quality Score data only. Why: Easy way to export data in CSV format for using in third-party tools or export changes for collaboration needs. Consider using a backup before starting with massive imports. Tip: Carefully review import results before accepting changes. How: File → “Import account snapshot…” or “Import CSV…” Why: Easy way to import data from third-party tools (for example, Excel spreadsheets) or from other AdWords Editors (for example, import changes prepared by your colleagues) Tip: Appending text to URLs could be useful for manual URL tagging Import How: Use “Advanced URL changes” link at the bottom of user interface. Why: Easy way to make massive URL changes. As result, your campaign could be limited by its budget. Tip: Keep an eye on daily budget settings because increased bids could increase your cost. How: Use “Advanced bid changes” link at the bottom of the interfaceĮxample: Increasing or decreasing bids by a percentage could be a useful solution for massive short time bid adjustments (for example, increase bids by 20% during Black Friday) Why: Easy way to make massive bid changes with different scenarios and constraints Tip: Using the `Duplicate selected rows and append text to duplicates` option could be very useful for expanding your list of keywords, ads, ad extensions, and targeting Advanced bid changes ![]() Select the current ads you would like to change, click “Append Text”, select “Description Line 2” and add “Buy Today!” How: Use `Append text` link at the bottom of user interfaceĮxample: You would like to add a call-to-action to your existing ads. Why: Make bulk changes in your adgroups, ads, ad extensions, targeting, or keywords by using the Append text feature Just find all your ads with old destination URL and update them by replacing destination URL with Tip: Use “Duplicate matching items and replace text in duplicates” option to expand your list of keywords or ads. How: Use “Replace text” link at the bottom of user interfaceĮxample: You are running text ads pointed to the specific landing page Your web development team decided to move this landing page to a new location and you have to update all the ads which use this landing page. Why: Easy way to make massive edits within multiple keywords or ads Tip: Save the most useful search settings in Advanced Search to reuse them in the future. At the end of the promotion just search the ads with this offer and pause them in bulk. How: Use Search form (advanced search) in top right corner of the interface.Įxample: You are running ads with a limited time offer. Why: Narrow down a list of campaigns/adgroups/keywords/ads to focus on their management or updates Tip: Carefully review editing results before uploading them live. How: Top navigation menu → “Edit” → “Copy/Paste” (or use keyboard shortcuts CTRL+C and CTR+V)Įxample: Create a new ad variation for testing by copying an existing ad and changing its call-to-action. Why: Save time by copying existing items (such as campaigns, adgroups, ads, keywords, etc.) and then edit them. Let’s review some useful AdWords Editor features that could help you save time.
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